All our websites are built with Search Engine Optimisation (SEO) in mind. We implement relevant SEO techniques, track and monitor your results and can provide a Strategy to help improve your website rankings on Google’s search engine. Before carrying out an SEO campaign we suggest that you request a free website audit.
What is SEO?
Search Engine Optimisation (SEO) is an organic process, implementing techniques to ensure your target audience finds you based on their search query, by inputting relevant keywords and key phrases into major search engines such as Google, Bing, and Yahoo.
We do not have a fixed price for SEO as it can be extremely time-consuming and all websites have unique optimisation and online marketing needs.
Below are some very important techniques that can be implemented into your SEO strategy:
We start your SEO campaign by building a suitable list of targeted keywords for your niche. Long-tail and less competitive keywords should be implemented into your pages, along with clear and relevant content enabling your visitors to find exactly what they want, converting them to a customer or client.
We will track and monitor your organic competitors. This is useful for finding out what their top keywords, backlinks and inbound links are.
When your targeted keywords are finalised based on the keyword research and competitor analysis and new copy for page content has been approvde and implemented, we can populate your metadata ready for google’s spider to crawl your web pages and index your newly established and relevant content.
Websites are scored by Domain Authority (DA). Google has a domain authority of 100, but smaller businesses are much lower. However, there are ways of improving your DA by improving your overall SEO and content marketing. This could be updating the quality and relevance of your site, URL and navigational structure, breadcrumbs, meta tags, header, alt tags, word count, and keywords.
We suggest to all our clients that continuity of company’s name, address, and phone number (NAP) across high quality influencing platforms such as Google maps and major directories. You have to be careful of what platforms your business information is on, as it will cause a negative effect on your trust and citation flow.