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Why getting on Google is important for local businesses

Having an online presence is essential for your business, especially for local searches by customers, so getting on Google maps and signing up to high ranking social media sites is essential for your local SEO (Search Engine Optimisation).

A website is a critical component of a local business!

You do not need a website to get on Google maps, directories, and social media services. However, you will need a website if you want to meet the demand of customers and commercial success! A website shows off your brand and professionalism, it will be your hub and the main point of contact.

Before creating your website we would suggest that you carry out 4 essential SEO tasks so google and other major search engines can recognise your business on local search. Or contact us and we can set it up for you.

1) Are you on google maps?

If your a local business/start-up, and your goal is to attract customers within a certain area, then getting on Google maps is crucial for your local SEO (search engine optimisation). If you haven’t done so already, sign up and create your Google Business listing today.

What else does Google want to see on your maps page?

Lots of reviews and interaction with your customers, replying to those reviews. You can simply send a review request link to your customers, family, and friends (the people that know how good your service or product is).

Populate as much relevant business information on your google business account as possible, for example, a cover photo, logo, more photos, opening times, you can even create articles/posts on google business to keep your customers up to date, the more relevant content you create the better. This means that you are PRESENT and Google can see you and will like what you are doing in terms of Local SEO.

2) Do you have a Linkedin account for your organisation?

Linkedin is mainly for B2B (business 2 business), and it may not be right for your business, but it is still a high DA (domain authority) website. Just being on there and being able to link back to your website, will only help with your business being PRESENT and RANKING HIGHER on the search engines.

Create your linkedin page today.

3) Do you have Facebook page?

Your Facebook business page is for the general public, it’s a high DA, and is worth signing up to. Set up your Facebook page today.

4) Have you created an Instagram business page?

We recommend that you create this through facebook after you have created your facebook business page.

Find out how to connect your facebook page and Instagram account today.

If you would like our help with your Local SEO strategy feel free to contact us today.

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