How do I attract today’s searchers online? - Chelmsford Web Studio

How do I attract today’s searchers online?

Post by Joe

There are 3 key factors that play a big part in attracting today’s searchers online

Let’s be honest, today’s searcher’s can be very impatient, and will only use your site if it is mobile-friendly, has fast loading pages and is optimised for search engines, otherwise, they will not find you!

Ask yourself…

  • Is my website mobile friendly?
  • How quickly does my page load?
  • Are searchers finding me online?

Chelmsford Web Studio’s goal is to deliver results that add value to your business. What is your goal?… Let’s start with 3 key factors that play a big part in attracting today’s searchers online.


Mobile First

From July 2018, Google began prioritising mobile-friendly sites and starting July 1, 2019, Mobile-first indexing will be enabled by default for all websites. Which means having a Responsive website is a no brainer, as today’s searchers are more inclined to use their mobile device when searching online.

We design your site suited for those who swipe and tap. Tap targets are large buttons searchers click on, taking them to their desired landing page.

Mobile First


Fast Speeds

Today’s searchers can be very impatient. In order to achieve fast loading pages, your images must be optimised, and your website should be developed with clean, non-repetitive code.

To achieve even faster speeds we recommend our Cloud Hosting and Maintenance service. On Google’s cloud servers, it is dedicated to supporting WordPress, with blazing-fast speeds, nightly site backups, daily malware scans and much more.

Cheaper, shared hosting, in the long run, can hurt your business and affect your ranking on Google’s search engine.


On-page SEO

WordPress CMS (content management system) is a great way to start a blog, a small, medium, or enterprise business website, or an online shop.

And a very good reason why we use it to build our websites is that WordPress and SEO (Search Engine Optimisation) work great together, and search engines such as Google can easily index a WordPress site because of its simple URL structure. Plus sticking to Google’s website guidelines, and building useful links, in time, your website will rank higher in the search engines.

Let’s begin with 5 important SEO tasks:

  • Allow Crawl Accessibility so search engines can reach and index your site
  • Compelling Content that answers the searcher’s query
  • Keyword Optimised to attract searchers and search engines
  • Meta titles, clean URLs and Meta descriptions to draw high click-through rates (CTR) in the search rankings.
  • Add Schema mark-up to stand out in the Search Engine Result Pages (SERP).

We take these 3 key factors very seriously when building a website and are crucial for attracting searchers online. 

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Joe has been incredibly helpful and efficient from the very first time I spoke to him. Totally committed to the customer, very professional.

John Simms,

Having never set a website up before I needed some support and contacted Joe. I was very pleased with how easy the whole process was working with Joe. We now have a great looking interactive website that is very user-friendly. Nothing was a problem for Joe and he was always happy to make any changes that we required. Great service and now a great website.

Gareth Powell, Contar Resins.

Joe re-vamped our old website and produced a much more modern and easy-to-navigate version. He listened to our requirements and tailored the new website to meet them. Many thanks also to Joe’s colleague, Emma Wardall, who advised us on the new GDPR regulations and produced various forms for us accordingly. Joe is clearly committed to his customers and we feel confident that he will provide us with an excellent ongoing support service. Many thanks Joe.

Margaret Wade, Friends of Wallace Kennels

Joe built our website from scratch for a new business we started. He listened to our ideas and made our scrapbook sketches into a professional and unique website. Nothing was to much trouble, his attention to detail and creative ideas is what made him stand out from the rest.

Chris Marriott, Picmee

Total Protection is very pleased with the website produced by Joe. We were looking for a fresh and modernised version of our previous website and he has done a fantastic job with achieving this. I have already received positive feedback from some of our clients regarding the new look. I would recommend Joe to any company looking for assistance with a new or improved website.

Emma Thompson, Total Protection

The entire experience working with Joe has been excellent. Joe is talented, creative, responsive and incredibly organised. He transformed our website into exactly what we needed and did it on time and on budget. We are looking forward to continuing to work with Joe in the future as part of our creative team.

Julie Francis,

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